{"id":5987,"date":"2017-06-26T16:24:23","date_gmt":"2017-06-26T14:24:23","guid":{"rendered":"https:\/\/actualites.xerox.fr\/?p=5987"},"modified":"2017-08-09T16:30:04","modified_gmt":"2017-08-09T14:30:04","slug":"xerox-soutient-ses-partenaires-distributeurs-afin-de-stimuler-la-demande-en-technologie-services-et-applications","status":"publish","type":"post","link":"https:\/\/actualites.xerox.fr\/fr-fr\/2017\/06\/26\/xerox-soutient-ses-partenaires-distributeurs-afin-de-stimuler-la-demande-en-technologie-services-et-applications\/","title":{"rendered":"Xerox soutient ses partenaires distributeurs afin de stimuler la demande en technologie, services et applications"},"content":{"rendered":"<p><em>Xerox proposent deux nouveaux kits marketing pour sensibiliser les march\u00e9s locaux et stimuler la demande pour ses technologies.<\/em><\/p>\n<p><em>26&Prime;Nous avons vu les outils marketing de Xerox, nous sommes tr\u00e8s enthousiastes \u00e0 l&rsquo;id\u00e9e d&rsquo;organiser un \u00e9v\u00e9nement<\/em>\u00ab\u00a0, a d\u00e9clar\u00e9 <strong>Marc Fornas, propri\u00e9taire d\u2019A2A et d\u2019Axilis, en France<\/strong>. \u00ab\u00a0<em>Ces outils nous permettent de discuter plus facilement avec les clients de la fa\u00e7on dont le monde actuel communique, se connecte et fonctionne, et de la mani\u00e8re dont nous pouvons travailler avec eux, gr\u00e2ce \u00e0 la technologie, aux services et \u00e0 notre expertise locale<\/em>\u00ab\u00a0.<\/p>\n<p>***<\/p>\n<p>Xerox Equips Channel Partners with Marketing Muscle to Boost Demand for Technology, Services and Apps<\/p>\n<p>UXBRIDGE, U.K., June 26, 2017 \u2013 <a href=\"https:\/\/www.xerox.co.uk\">Xerox<\/a> channel partners can recreate the company\u2019s successful <a href=\"https:\/\/www.xerox.co.uk\/en-gb\/connectkey\/future-of-work\">Future of Work<\/a> global forum experience using two new marketing kits packed with promotional tools. The kits help generate awareness in local markets and drive demand for Xerox\u2019s broad technology portfolio, as well as the partners\u2019 complementary services, custom apps and deep expertise.<\/p>\n<p>The new Xerox event and demand generation kits are the latest ways the company is helping prepare its channel partners to build closer, more lasting relationships with customers, leading to new and accelerated revenue streams.<\/p>\n<ul>\n<li><strong>Future of Work Forum Kit:<\/strong> Provides all of the elements a channel partner needs to host its own Future of Work forum for customers, showcasing their views on the future of work, as well as how their experience and offerings can ready potential customers for workplace evolution. The kit includes suggested venues, sample invitations and agendas, presentation materials, imagery, equipment recommendations, logistics and budget guidance, social media assets and public relations support.<\/li>\n<li><strong>Demand Generation Kit:<\/strong> Includes a host of marketing touch-points spanning online content and outbound emails\u2014all designed to keep the partner and its offerings top-of-mind with current clients and prospective customers, as well as drive demand for Xerox\u2019s 29 new <a href=\"https:\/\/www.xerox.co.uk\/en-gb\/connectkey\">ConnectKey<sup>\u00ae<\/sup><\/a> -enabledprinters, multifunction devices and <a href=\"https:\/\/www.xerox.co.uk\/en-gb\/connectkey\/apps\">apps<\/a>. The tool kit includes social media templates with images, suggested content to post, webpage elements, photography and inserts for customer emails.<\/li>\n<\/ul>\n<p>\u201c<em>We\u2019ve seen Xerox\u2019s marketing materials and are very keen to host an event,<\/em>\u201d <strong>said Marc Fornas, business owner of A2A and Axilis, France<\/strong>.\u00a0\u201c<em>This arms us with what is needed to kick start a conversation with customers and prospects about how today\u2019s business world communicates, connects and works\u2014and how we can work with them to succeed through technology and services, capitalising on our local expertise.<\/em>\u201d<\/p>\n<p>Furnishing channel partners with sales and marketing tools is core to Xerox\u2019s strategy to increase its share of the lucrative and growing small- and medium-size business market\u2014as 75 percent of office technology sales are made through indirect channels.<\/p>\n<p>\u201c<em>We recognise how busy our channel partners are and how they wear many hats, with often the same person handling sales and service through to social selling<\/em>,\u201d said <strong>Diego Hervas, International Operations, Xerox<\/strong>. \u201c<em>We\u2019ve put ourselves in their shoes and considered how they can play to their strengths and deliver value to their customers and prospects. These tool kits give them the head-start they need to kick off their marketing efforts.<\/em>\u201d<\/p>\n<p><strong>\u2018Workplace Assistants\u2019 help business at intersection of physical and digital<br \/>\n<\/strong>The two new marketing kits for Xerox channel partners come on the heels of the biggest product launch in the company\u2019s history\u2014the introduction of 29 printers and multifunction printers (MFPs), which comprise of the <a href=\"https:\/\/www.xerox.co.uk\/office\/multifunction-printer\/colour-multifunction\/altalink-c8000-series\/engb.html\">Xerox AltaLink<sup>\u00ae<\/sup><\/a> and <a href=\"https:\/\/www.xerox.co.uk\/en-gb\/office\/multifunction-printer\/colour-multifunction\/versalink-c405\/video\/1\">Xerox VersaLink<sup>\u00ae<\/sup><\/a> product lines.<\/p>\n<p>The ConnectKey portfolio transforms traditional printing devices into smart, connected workplace assistants that reflect the evolving needs of today\u2019s businesses at the intersection of physical and digital worlds.<\/p>\n<p>Prospective partners can learn more about the Xerox channel partners program here: <a href=\"https:\/\/www.xerox.co.uk\/about-xerox\/partner-programs\/engb.html\">https:\/\/www.xerox.co.uk\/about-xerox\/partner-programs\/engb.html<\/a>.<\/p>\n<p><strong>About Xerox<br \/>\n<\/strong>Xerox Corporation is an $11 billion technology leader that innovates the way the world communicates, connects and works. Our expertise is more important than ever as customers of all sizes look to improve productivity, maximise profitability and increase satisfaction.\u00a0We do this for <a href=\"https:\/\/www.xerox.com\/en-us\/small-business\">small and mid-size businesses<\/a>, <a href=\"https:\/\/www.xerox.com\/digital-printing\/enus.html\">large enterprises<\/a>, governments, graphic communications providers, and for our partners who serve them.<\/p>\n<p>We understand what\u2019s at the heart of work \u2013 and all of the forms it can take. We embrace the increasingly complex world of paper and digital. <a href=\"http:\/\/www.office.xerox.com\/\">Office<\/a> and mobile. Personal and social. Every day across the globe \u2013 in more than 160 countries \u2013 our <a href=\"https:\/\/www.xerox.com\/en-us\/digital-printing-equipment\">technology<\/a>, software and people successfully navigate those intersections. We automate, personalise, package, analyse and secure information to keep our customers moving at an accelerated pace.\u00a0For more information visit <a href=\"https:\/\/www.xerox.com\/\">www.xerox.com<\/a>.<\/p>\n<p>-XXX-<\/p>\n<p><strong>Contacts Presse<\/strong>\u00a0:<br \/>\nAm\u00e9lie Chipaux, Text100 ;\u00a0+ 33 (0)6 62 49 20 50 ;\u00a0<a href=\"mailto:Amelie.Chipaux@text100.fr\">Amelie.Chipaux@text100.fr<br \/>\n<\/a>Patricia Abbas, Xerox ; + 33 (0)1 55 85 75 27 ;\u00a0<a href=\"mailto:Patricia.Abbas@xerox.com\">Patricia.Abbas@xerox.com<\/a><\/p>\n<p><strong><br \/>\nNote:<\/strong> To receive RSS news feeds, visit <a href=\"https:\/\/www.news.xerox.com\">https:\/\/www.news.xerox.com<\/a>. For open commentary, industry perspectives and views visit <a href=\"http:\/\/twitter.com\/xerox\">http:\/\/twitter.com\/xerox<\/a>, <a href=\"http:\/\/www.linkedin.com\/company\/xerox\">http:\/\/www.linkedin.com\/company\/xerox<\/a>, <a href=\"http:\/\/connect.blogs.xerox.com\">http:\/\/connect.blogs.xerox.com<\/a>, <a href=\"http:\/\/www.facebook.com\/XeroxCorp\">http:\/\/www.facebook.com\/XeroxCorp<\/a>, <a href=\"http:\/\/www.youtube.com\/XeroxCorp\">http:\/\/www.youtube.com\/XeroxCorp<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Xerox proposent deux nouveaux kits marketing pour sensibiliser les march\u00e9s locaux et stimuler la demande pour ses technologies. 26&Prime;Nous avons vu les outils marketing de Xerox, nous sommes tr\u00e8s enthousiastes \u00e0 l&rsquo;id\u00e9e d&rsquo;organiser un \u00e9v\u00e9nement\u00ab\u00a0, a d\u00e9clar\u00e9 Marc Fornas, propri\u00e9taire d\u2019A2A et d\u2019Axilis, en France. \u00ab\u00a0Ces outils nous permettent de discuter plus facilement avec les [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":5988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"xrx_drupal":[],"class_list":["post-5987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - 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